by David | Jul 19, 2022 | Marketing Strategies
Everyone is getting into cannabis, including your favourite celebrities. Any superstar with a history of loving weed has hopped on the bandwagon to build up their own 420 brands. And it’s not just American celebrities like Snoop Dogg and Tommy Chong — Canadians...
by David | Jun 2, 2022 | Educational, Marketing Strategies
Canada’s cannabis market is maturing, but it’s still an exhilarating space to be operating in. Considering MJBiz predicts our country will spend more than $4.8 billion by the end of 2022, with sales hitting more than $12 billion by 2030, it’s no...
by David | May 23, 2022 | Marketing Strategies, News
Inspired by our upcoming return to national cannabis events, including Lift&Co’s upcoming Toronto 2022 Expo in May, we thought we’d take our own spin on a few of the conference’s main cannabis retail trends. What trends are the movers and shakers...
by David | Apr 19, 2022 | Marketing Strategies
Shoppers are returning to stores en masse. Online shopping may have gotten us through the pandemic, but now, consumers are back in store for a hands-on shopping experience. Cannabis is no exception. With sales up year-over-year and more products available than ever...
by David | Feb 9, 2022 | Marketing Strategies
As a cannabis retailer in Canada, you’ll know compliant marketing is a tricky business. Navigating the complexities of the Cannabis Act while getting your brand in front of customers isn’t always straightforward. Yet, despite these intricacies, there are...
